Saturday, January 24, 2009

You are What you Buy

Where we spend our money says a lot about who we are. The clothes you wear, the car you drive, even the toothpaste on your bathroom counter can make a statement about the choices and values you hold dear as an individual. Have you ever been in someone’s home or office and made a decision about their personality based on the products they supply themselves with. Whether it’s the product brands on the kitchen shelf, the logo imprinted shirt on our back, or the type of car we drive; we are what we buy. So how do you make your statement? Is it the with your favorite brand of skin care products, you know, the one with the cute little logo printed on the wrapper, that say’s I care about myself and I like to be playful. Or is it your collection of custom printed band t-shirts that let’s the world know that you’re a music buff? Maybe it’s the designer purse you carry with the fancy engraved key-tag that let’s people know that you care about quality. Maybe it’s the statement printed on the bumper sticker on your car that let’s the world know that the environment is your main concern. Whatever it is you surround yourself with, keep in mind you are making a statement about who you are. Whether you are choosing a product based on the adorable imprinted logo, on the inexpensive price point, or on the quality of the ingredients or materials used to produce it; where you spend your money, says a lot about the values you carry with you. So the next time you’re out shopping or even reorganizing, pay attention to the products you customize your personal surroundings with and how they represent you? You may not be advertising your personal product in a way that promotes your custom lifestyle … or maybe you are? Either way, we are the product of the personal imprint we brand upon our lives, from the apparel we wear to the type of pen we use; so make sure your custom imprint fits the persona you want the world to see. .

written by china star

acecopywriting@gmail.com

bizpencopy@gmail.com

bizpen.com

1 comment:

yjk said...

Thank you for a great article. I enjoyed reading it. *FYI; http://www.cscoutjapan.com/en/index.php/you-are-what-you-buy-from-epos-confuses-lacks-meaning/

Kinda wanted to hear what you think of it.