Advertising and Promoting – A New Focus

In a pocket tight economy businesses are across the board pulling back on spending. As money tightens so do the expenditures. The way we brand ourselves can have a huge effect on how we are received by the public. Customers are becoming more savvy and conservative and look for companies with a strong lifeline and an intelligence to get them through tough times.

Promotional pens are one of the cheapest and most effective ways to get your brand into the hands of potential customers. So, why a promotional pen vs. another form of advertising? For one, they are cost effective. BizPen, our promotional product company, offers personalized pens for under $.59 and when you think about shipping, pens are lightweight and travel easily. Functionality extends even further when, for a little extra money, you can hand out personalized refillable pens, and in this globally aware environment, that says a lot for how your customers perceive your conscientious awareness. Customers want something useful in return for their loyalty and a promotional pen is not only well received, but also easily passed along to other prospective patrons. This is the best part of all; your customers advertising for you. How many business cards have you picked up at meetings or public events, hoping to tell a friend or co-worker, only to misplace it later? That’s because paper is a throw away item. It gets wet, tattered, thrown into a console in your car and now that brand is garbage. A custom pen is something someone is going to hold onto and use. It saves your customers money, serves a functional purpose in their life and can be lent out to a friend. The pen travels, illuminating its brand, while often times the paper gets tossed in a drawer or shoved in a wallet, never to see the light of day again.

Note: Right now at BizPen, we also have a special deep-discount closeout on the Newspring Opaque Custom Pen – another of BizPen’s economically cheap promotional pens to have ready for your next advertising or branding effort.

written by China Star